Exploring New Dimensions

Blaser hunting worlds at the IWA 2015

At the IWA 2015, MBI presented the L&O Group with an exhibition concept that united all its brands. A major attraction was the Blaser theme booth that represented various hunting worlds.

The world-leading trade fair for hunting guns and outdoor equipment saw an impressive corporate booth – 1,175 square meters dedicated to the L&O Group – designed and realized by MBI. Encompassing 546 square meters of the space, hunting rifle and shotgun manufacturer Blaser Jagdwaffen GmbH gained enough territory to present its premium products at the IWA 2015 and invited customers and partners from all around the world.

How can you create a unique feel-good atmosphere for visitors and staff alike? MBI divided the exhibition space into five theme areas with visual messages, harmonising materials and colours. The result: a booth that provided a unique life experience of the brand and plenty of space to share business visions and strategies.